Seize the Opportunity!
Online search for goods and services is a ubiquitous and critically important activity for all Internet users. According to Google, more than half of all visitors to websites now arrive there from search engines. Therefore, today’s brands must understand that search engines are one of the most important components of interactive marketing strategy.
Michael and Susan use internet to plan their vacation in Hawaii ... Read On
Good or bad, search engines are the gateway to the Internet. Research suggests that buyers at various points within the purchase funnel use search engines as a tool to help them make a purchase decision. In addition, search engines and search results serve as a meaningful vehicle for brand positioning. Whether it is search engine marketing or optimization or simply understanding how search engine local directory services work, search engines need to be positioned strongly to support all marketing campaign activities.
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1. Information Overload: Outcome Driven Analytics
Not sure what you should be measuring? Measurement is an essential management activity, yet with all the tools and data available today, it is a challenge to determine what to measure and with which tool so as to improve:
˃ Marketing performance
˃ Lead capture performance
˃ Sales performance
˃ Performance of any measurable goal
This webinar provides insight into:
˃ What to measure?
˃ Which tools to use?
˃ How to fine-tune the process of measurement?
By attending the webinar, you can learn how to maximize the impact of any online marketing activity.
2. Search Engines Are Not Yet Social
The importance of search engines is growing by the day. Many search engines, especially Google, continually roll-out new features and functions to keep up with the ever-expanding reach of social networking sites (e.g. Facebook, Yelp, etc.). Staying up-to-date is now a prerequisite for distinct competitive advantage.
Who wins the online marketing game? Brands that understand and capitalize on personalized search always succeed in their online marketing efforts.
Invest your time to understand how continued adoption of smart phones and other mobile devices makes local search and geo-relevant web properties important tools in an e-marketer’s portfolio.
3. AdWords – Ad Buys and Lead Generation
Everybody knows about ads placed in Google search engine results. Most are familiar with the text ads appearing alongside content in blogs and forums; what most brand advertisers are vaguely familiar with is the branding capabilities of Google AdWords.
In the hour long webinar, explore the possibilities that Google’s Open Ad Exchange offers of auction buys for leads and simplicity of image and video ads placements are in Google’s extensive content network.
4. Social Media Beyond the Hype
There are a lot of brands consumers do not care to engage with, such as various brands within the finance and manufacturing domains. However, these brands can still use social media to promote themselves as well as connect with their prospective customers.
Forget Twitter, YouTube, Flickr or Facebook; using them is a waste of time. Rather, learn soup-to-nuts why and how creating a potent social media ecosystem will help build your brand, connect you with your customers, and keep you one step ahead of your competition.
